5 Things content creators need to know about Facebook in 2026

MAKE IT MAKE CENTS

This April, I will be speaking to veteran content creators at Military Creator Con. This Saturday i wanted to share my Facebook research for content creators. Here are five things you need to know about the platform in 2026.

This content was created for veteran content creators in Arlington, TX, this April. Any content creator on Facebook can apply, however. I will be a guest speaker and conduct a panel discussion with veterans about Facebook monetization. You’re invited here.

Every Saturday on Patreon, I share my social media insights for content creators. If you find value here today, please continue to read to learn how to join my content creator community.

Join me with other veteran content creators this April in Arlington.

1. CAN YOU EARN MONEY ON FACEBOOK?

YES, you can earn money from your Facebook user profile. Simply switching to PROFESSIONAL MODE unlocks your dashboard for insights and monetization once you meet the platform requirements.

Facebook monetization allows creators to earn money through a unified “Content Monetization” program (combining ads on Reels, in-stream ads, and bonuses) by creating engaging, original content like videos, photos, and text.

Rather not switch your personal profile to earn money? You can create a BUSINESS PROFILE instead. Once you meet the requirements, you can begin earning on the platform. Before I made the switch in 2021, this is how I initially monetized Built Different Group.

What all 32 NFL Facebook content creators need to know in 2025

2. WHAT’S YOUR WHY?

It’s a bit easier to monetize on Facebook than before. That’s the first step to a monthly direct deposit from Meta. But what’s your WHY? Your WHY will keep you showing up every day when nobody likes, shares, or leaves a single comment on your next post.

Knowing your WHY is important. This can help you develop your HOW for content strategy. Most importantly, you will feel a sense of purpose when creating. I made the decision early on that my focus would be on Dallas Cowboys fans; now, veterans have entered the chat.

Over the last decade, I have felt every emotion possible. I can now share my mental health journey with fellow veterans. Aiming to reduce the suicidal statistics among the ranks. I stand with Dak Prescott on his campaign to ASK 4 HELP. What’s your why?

The “ASK A VETERAN 5 TIMES” rule for 2026

3. WHAT’S YOUR HOW NOW?

Now that you’ve established your WHY, this helps you with HOW to create content for your audience. The learning is in the doing. HOW you create content will attract your audience. REELS and LIVE video is where it makes the most cents.

Content creators need TOOLS to create. Facebook is paying for all types of content. Text posts, images, REELS, LIVE VIDEO, STARS, SUBSCRIPTIONS, and finally STORIES. I live and die between two TOOLS while creating content for Dallas Cowboys fans.

I recommend LIVE video overall. This is the standard for content creators to build community and trust among their audiences. Going LIVE on your phone is BEST. When I want to podcast, however, I use STREAMYARD. Finally, every image I create now is done with CANVA.

3 reasons why I recommend Streamyard for beginner video creators

4. WHAT”S YOUR PLAN?

April 1st, my “Cowboys Content Calendar” will be published. Inspired by NFL Operations. Now that you’re monetized and have your why and how, you need a plan. Both short and long term. Planning matters, trust me.

Most content creators quit because they don’t see results quickly enough. I’m a decade in now and have only been monetized about four. You will need DISCIPLINE in order to survive and eventually thrive. Fail to plan, then plan to fail. The difference in winning is not quitting.

When I was a Navy recruiter in Los Angeles, CA, I learned the value of planning. Every Friday, my prospecting plan for the following week was given to my Chief. After approval, it was up to me to achieve my goals. I now offer 1-on-1 consulting. What’s your plan? I can help you.

Get exclusive access to my 2026 Cowboys Content Calendar April 1st!

5. EXECUTE

This year, the NFL Combine was in my sights. Next year, the NFL Draft will be in DC. Now that you’re monetized, know your why and how, set up both short and long-term goals, and now it’s time to execute, execute, execute.

I laugh at my plan last year compared to this one. I’m like MJ, each year I return to the court with a new move. The learning is in the doing. Remember your WHY? When the going gets rough, the tough still post. DISCIPLINE is built through a daily code of behavior.

Everyone is a content creator. Veterans are naturally more tech-savvy, and now is the time to leverage that skill set. Make it make cents in 2026. The NFL is a 365-day-a-year content grab. Now is the time to execute your 2026 plan and adjust this May accordingly.

Compete in May in my Exclusive Schedule Predictions competition with my Raise The Bar membership..

CONCLUSION

You might have landed here in search of tips & tricks on monetization. I understand this is a very broad stroke of things to know, but each of them has been a result of my success. Every Saturday, I share my social media insights here freely.

As a matter of fact, if you consult with other creators, they will likely agree on each of these matters. Putting these things into writing helped me prepare for my first speaking engagement as a content creator. I hope it made sense and eventually makes cents for you.

Making cents of social media monetization for veterans

The “Other 31” NFL teams can copy and paste. It’s a copycat league after all. Just check your daily trends. If you found value here today, download the Patreon app and join my Creator Hub FREE today. Have a question? I will answer every question in the comments below. Try me.

April will be here before you know it. It’s never too late to get started. Everybody has a gift. The two most important days are birth and the day you learn your purpose in life. See you here next Saturday. Keep posting!