The BIG3 NFL game phases: Creator hub

FEED THE ALGORITHM

In week two of my FREE GAME Creator Hub newsletter, I want to share three key principles for creating content. Each of them coexists in unison, and no one principle is more important than the other. Complementary content is the mission.

Similar to the NFL. There are 3 phases of the game: offense, defense, and special teams.

When you hear “Complementary Football,” it describes all three working in unison to achieve a desired goal. When it comes to creating complementary content, here are three things I wish someone had told me earlier.

1. DAILY MOTIVATION

Every October, the NFL promotes its “Crucial Catch” campaign to help raise money and awareness for breast cancer victims. I’ve had a family member die from cancer. It has hit close to home. Tomorrow is never promised. Dak’s Mother, Peggy, also.

That’s why you need to POST DAILY on social media.

When you go to the gym to work on your soccer mom or dad bod, all REPS MATTER.

When I began as a content creator, I didn’t understand the value of showing up daily and consistently. My cheap dopamine fix used to be likes, comments, and shares. As a result, you can now earn a direct deposit from Facebook through such “Social Currency.”

Tomorrow is never promised. It typically takes 4-8 weeks to notice changes in your physique. I would expect the same on your timeline. After almost a decade, I understand that FEEDING THE ALGORITHM matters. A complementary social media diet also matters. Show up DAILY.

2. ALL REPS MATTER

Showing up daily to the GYM is where it all begins. Beyond that, you need a plan. I didn’t have one when I started. This is the first year I’ve planned out my content strategy after nine years. The most important thing is to start a plan.

The plan can change. Work the plan, or it will work you instead. Posting daily on your timeline matters. WHAT you’re posting daily also matters. Sharing trends and reposting other topics is a good starting point. In time, you will develop your voice and content brand.

Separate yourself from the competition. This was my plan when I launched the only blog on the internet, “BUILT BY FANS FOR FANS.” I didn’t want to be another blogger like the rest of the other, I wanted to be different. It’s OK to be built differently. Authenticity matters.

Show up to your timeline with a plan, just as you would when you go to the gym. Just get started. Work the plan, beleive me, it will change. My entire life’s plan changed over the last five years for the better. When you have a plan you get in a rythm to feed the algorithm.

3. MONETARY GAINS

Many people visit the gym to lose weight, get their summer body back, or build muscle. The only way you get results is by putting in the work. The results can come in the form of physical or financial change. The choice is yours.

I never started my creator journey with the intention of becoming RICH. I create content with intention. This is what brought us together here—your desire to learn, my desire to give back. It’s a perfect storm I wish I had discovered earlier.

Since then, I’ve developed a Clear Eye View.

Now you can get my FREE GAME here each Saturday. This CREATOR HUB weekly newsletter is me giving back to the Dallas Cowboys creator community weekly. Monetary gains will come. Show up, put in the work, get the results.

We are living in the CREATOR GOLD RUSH. Outside of the Dallas Cowboys content I create, I want to build my own creator community here with you. Be sure to download the Patreon app, and get my FREE TRIAL to keep up here each Saturday. Have a question?

Please leave it in the comments below. I will answer ALL your questions.