Dallas Cowboys

What all 32 NFL Instagram content creators need to know in 2025

FOLLOW THE LEADERS

In this Saturday’s edition of Creator HUB, I took the pleasure of researching all 32 NFL teams’ Instagram followings to share with you. This is important for NFL content creators. Why? I like to call it creator due diligence.

Last week, I shared the 2025 NFL State of Facebook. Two NFL teams now share the most-followed Instagram accounts. Can you guess them? No. It’s not the Kansas City Chiefs with 4.4M followers. Stay tuned for the TOP 10 most followed NFL players in 2025 below.

Meanwhile, I’m struggling to reach 10K — please help by following me today!

In 2025, Instagram remains one of the world’s largest social media platforms with approximately 2 billion monthly active users. That could change by this time next year, so stay tuned here. ODB wears the NFL player crown at 17.2M followers.

SWIFTIES are outside the TOP 10 most-followed Instagram accounts according to MASHABLE. They do outnumber the NFL’s total 98.1M. Travis Kelce makes the NFL TOP 10. Cristiano Ronaldo has 1/4 of Instagram’s followers, with 666M. Think about that.

“Girl, I’m on your blog.” ~Taylor Swift

It’s essential to know your audience and its potential when creating content. The NFL Instagram has 31.9M, all 32 teams combined for 65.1M, for a total of 97M total followers.

The NFL scheduled 52 Prime Time games in 2025. The NFC East garnered 19, for a total league-wide share of 36%. The NFC East has a total of 14.1 million Instagram followers.

NFC EAST (Most followed division in the NFL)

Dallas Cowboys 5M (Tied for most followed with New England Patriots)

Philadelphia Eagles 4.8M

New York Giants 2.9M

Washington Commanders 1.4M

NFC NORTH

Chicago Bears 1.8M

Detroit Lions 2.1M

Green Bay Packers 2.9M

Minnesota Vikings 1.6M

NFC SOUTH

Carolina Panthers 2.1M

Tampa Bay Buccaneers 1.6M

New Orleans Saints 2.2M

Atlanta Falcons 1.5M

NFC WEST

Arizona Cardinals 1.2M

Seattle Seahawks 3.4M

San Francisco 49ers 3.9M

Los Angeles Rams 1.8M

AFC EAST

Buffalo Bills 2.3M

New England Patriots 5M ( tied for most followed with Dallas Cowboys)

New York Jets 1.2M

Miami Dolphins 2M

AFC NORTH

Baltimore Ravens 2.4M

Cincinnati Bengals 1.8M

Cleveland Browns 1.6M

Pittsburgh Steelers 3.8M

AFC SOUTH

Houston Texans 1.9M

Jacksonville Jaguars 1M

Tennessee Titans 1M

Indianapolis Colts 1M

AFC WEST

Denver Broncos 1.5M

Kansas City Chiefs 4.4M

Los Angeles Chargers 1.3M

Las Vegas Raiders 2.4M

DO IT FOR THE GRAM

After researching all the NFL Instagrams, I wanted to know which players were the most followed on the GRAM, and just like last week’s TOP 10 Facebook, this week I share the TOP 10 NFL players followed on Instagram.

Between Facebook, Instagram, and YouTube, these are my BIG3 platforms I’m focused on in 2025. Next week I will share the NFL State of YouTube. Like Facebook and Instagram, I will research each NFL channel and share my findings with you next Saturday.

I wanted to create my BIG3 platform pillar content to anchor on Patreon. In addition, I wanted to make it available FREE to all creators. If you’re a first-time reader and content creator, join my Creator HUB collection on Patreon today. It’s FREE!

Every Saturday, I will share my BIG3 insights with you. All of my research and articles will be in one location when you become a Creator HUB member. Download the Patreon app for the best experience. See you next week, YouTube’s on the menu. Stay hungry, creators!

I give away a ton of FREE GAME each Saturday here, but to get complete access to my fantasy football insights and weekly NFL picks, you will need my RAISE THE BAR membership to access my RECAP & RELOAD every Tuesday.

Doing so qualifies you to compete to win a flight next July to fish with the “Coldest Cowboys Fans” I know in Anchorage, AK. Good luck and thanks for your support!


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Cowboys Unifier

Barry Gipson AKA "Cowboys Unifier" is just a Blue-Sky thinker on a mission to connect America*s Team, and it's fan base globally with the first ever Cowboys fan website "Built By Fans For Fans!" OAT- Official America*s Team!