The NFL really knows how to leverage social media. On Instagram however over the span of one year change is taking place. After researching every NFL team on social media I discovered this shocking! Unlike Facebook where the Cowboys dominate. These 2 platforms we sit right behind 1 team on both!
Hey Scooter Magruder are you reading this? How did we allow this to happen?
In my last article I gave you a prelude to my NFL research. In addition to why I was focusing strictly on Instagram moving forward. It’s deeper in fact. Disturbing to me to say the least. On how 1 team has us beat 2 out of 3 social media platforms. That’s why this summer we must show our strength in numbers.
Want to know how you can impact and help achieve this? Keep reading.
Just over 1 year ago I begin paying attention to the Cowboys Instagram following. We have only added over 200K followers in that span. Totally unacceptable Cowboys Nation!
Lets keep running those @dallascowboys #’s up. 🏈⭐ #officialamericasteam #cowboysnation #dallascowboys #americasteam #legacygroup #dcbigtank #dcbluestar #dcempire #dcfranchise #cowboysarmy #cowboysuniverse #cowboys4life #cowboyshit #instagram #picoftheday #follow #numbersdontlie #dallas #nfceast #fanbase #loyalty #FYT #werunshit #nfl #bestfanbase
Why the Cowboys are losing 2 of top 3 NFL social media platforms
I have 2 different takes on this. The first is a result of the team currently dominating us on social media. Who has one multiple championships in the last decade to boot. As a result a younger generation of fan is more marketable to and likely to follow their favorite team social media platforms currently giving them the edge on America*s Team.
Second is how I mentioned in my earlier post this week on where our fans derive from. Our early run to the dynasty of the 90’s before the hype of social media was even a thought. As Facebook has dominated as the go to platform over the last 10 years all of our fans have flocked to these platforms. Resulting in such a massive Facebook following we currently over the rest of the league.
It doesn’t excuse the fact we are in 2nd place currently on 2 platforms. It doesn’t excuse the fact we have done anything significant post season in the last 2 decades either. It’s most likely guaranteed once we win a Super Bowl in the next couple years our numbers will double due to popularity. That’s not how WE roll though Cowboys Nation!
How to catapult the Cowboys past the Patriots this season
You’ve likely knew all along the NFL team I have been referring to has been the Patriots right? Awesome. Glad we are on the same page. Now here is where must take action this summer. Lets encourage all the older fans stuck on Facebook, and not Instagram to go follow their account!
This is another reason why I have shifted from Facebook to Instagram. Not only to lead the cause and inform our fan base, but to get away from a declining platform that’s pretty stale now a days. Wouldn’t you agree? As I have stated before. I’m not abandoning Facebook. Just not scrolling as much over there as of recent.
Well if you leave it up to me, the Commissioner may want to arrange a Cowboys Vs Patriots Super Bowl down in Atlanta to set the stage for the ultimate showdowns of all time this season. Battle of the Owners, battle of the history of these teams legacies. Finally the battle of the ultimate fan bases on social media!
Encourage everyone you know to sign up with Instagram. Then follow the Dallas Cowboys profile to get our numbers up before kickoff this season! Including your fathers as we approach this Fathers Day Cowboys Nation!
As for Twitter yes the Patriots are beating us there also. Between both platforms they lead by about 500K or so on each. Not surmountable numbers we cannot achieve together this summer. Not if we start today!
So what it boils down to is this. All these old heads on Facebook need to gravitate over to Instagram and Twitter. I’m guilty I admit. I have primarily been on Facebook over the last 2 years. In the last year however I have seen the trends. After all however we will need some die hard fans leading the way for the droves of new age (band wagon) fans that become followers after we win the Lombardi Trophy again!
More proof of this team’s youth…
I counted 61 players on the current 90-man roster who are A) returning from last year’s active roster or a reserve list; B) 2018 draft picks, free agent signings or trade acquisitions.
37 players in that group are 25 years old or younger.
— Rob Phillips (@robphillips3) June 11, 2018
So lets lead the charge together. As Facebook continues to dry up lets encourage those to jump over to Instagram. Not only for a better user experience, but a more better way to do social media with America*s Team. Think about it. As the younger these players get, us fans will have to go where they are most active for the best user experience. Rob Phillips tweet today above further supports this trend.
There you have it. Lets all go get after it together. Be sure to subscribe to my blog today. All of my content will land in your inbox first! Are you Instagram? What are your thoughts on this strategy? Leave me a comment below please with your thoughts?
PS: Lets all go bug Scooter Magruder to get in on it, and help us spread the word with his audience! So DM the hell out of him so he can make a video addressing this on his platform!
If you’re on the gram lets connect today. I mean, even the #1 Fan Ms Price is on Instagram! She is clearly setting the example also!
While attending the @dallascowboys game Vs Eagles last November I was fortunate to meet the #1 DC Fan @mspricedallas1fan Yes you likley seen her on the @espn series “We The Fans” recently released this year! #comcastcowboy #msprice #espn #wethefans #ATTStadium #nfceast #cowboysnation #americasteam #dallascowboys #wedemboyz #OAT #builtbyfansforfans
Here are the top 12 NFL teams and their Instagram follower count as of June 10, 2018
- Patriots 3M
- Cowboys 2.5M
- Seahawks 2.1M
- Steelers 1.7M
- Giants 1.6M
- Packers 1.5M
- Panthers 1.4M (tied) 49ers 1.4M (tied) Eagles 1.4M (tied)
- Raiders 1.2M
- Broncos 1.1M
- Texans 1M
All remaining 19 NFL teams are less than 1 million followers.
Ezekiel Elliott has 2.5M followers alone! Equal to our team, and more than 30 other NFL teams!!!!